Ashley Zarb -Creative direction on game concepts and mechanics

A comprehensive knowledge on leading the product strategy & developing game road maps, whilst setting vision for the user experience and designing,

defining and maintaining fun and immersive game-play mechanics, features and story

Experience

2019/now

Game Director - Fans Unite - United States

• Structuring and building a highly effective team delivering premium games for the casino industry.
• Identifying product gaps, generating new ideas that will grow market share.
• Designing, defining and maintaining fun and immersive gameplay mechanics, features and story
• Working with a small multi-disciplinary team. Working closely with engineering, product, and business
departments to find elegant but practical solutions to design challenges.
• Planning, directing, and prioritizing product management activities based on business goals and objectives.
• Ensuring Math & Mechanics are well-balanced to meet the products
• Coordinate with other teams in the production process to ensure the result matches expectation.
• Lead design projects across the entire product lifecycle.
• Setting the vision for the user experience.
• Review Math models for the best pacing, balance & game performance.
• Analyse performance and create strategic and tactical plans for the team to execute on.
• Evaluate the scope of projects and negotiate compromises for delivery.

2018/2019

Creative direction on game concepts, mechanics & UI, Freelance Contracts

2017/18

Head of Design, White Noise Gaming Ltd.

2015-16

Head of Design - Europe Entertainment Ltd.

2011-15

Game Art Director - Betsson Group

Contact Me

+356 79584718